Search Engine Marketing or SEM
SEM is marketing your website on search engines such as Google, Bing and Yahoo in order to increase traffic to your website thereby returning more revenue.
Google is now serving more Google searches on smartphones than desktop computers in the US.
Check out the Google video below.
The Mobile Movement
Search Engine Optimization or SEO
Organic search engine optimization also known as SEO is the practice of applying techniques to your web site to get better ranking organic search results.
Organic search results are the ranking of web pages returned by the search engines when you search using a keyword or phase.
Pay Per Click or PPC
PPC are ads placed on search engines as Google, Bing and Yahoo where you bid on key words or phases the amount you are willing to pay when someone clicks on your ad. The higher you bid the higher the ad will appear on that search engines pages.
Pay for Inclusion or PFI
In addition to search engines there are also directories on the web such as the Yahoo directory, Verizon Superpages and DMOZ.
Advertising in the Yellow Pages?
People Searching Online
With most people searching online for products and services, it has never been more important to ensure that your website is performing in the major search engines.